This short-term bilingual campaign was designed to promote the Prevagen U.S. Figure Skating Championships. It included two targeted social media posts, a themed contest to boost engagement, and bilingual event coverage content. A dynamic video reel in both English and Spanish served as the campaign’s centerpiece, highlighting key moments and building excitement leading up to the event. All content featured strong calls to action such as 'Enter Now,' 'Watch the Championship Highlights,' and '¡Comparte tu pasión por el patinaje!' to drive participation and audience interaction