For this three-month project, I managed Baila Wichita’s social media presence with the goal of increasing awareness and visibility for the studio and its classes. The campaign began with an indirect strategy, using my own social media platforms to build curiosity and visibility. Once engagement started growing, I launched a direct campaign through Baila Wichita’s official channels to highlight their classes, instructors, and community atmosphere.

The project included content planning, short-form video creation, branded posts, community engagement, and consistent storytelling across platforms. By combining indirect and direct approaches, I helped strengthen their online presence and reach new audiences while building momentum around the studio’s offerings.